Firebrand Technologies has been researching and developing a revolutionary product in its company labs for the past five years. The company has just finished developing a cigarette that is smokeless and contains no nicotine. Firebrand is looking forward to a very profitable product launch. What stage of the product life cycle is the company in?

a. development
b. growth
c. maturity
d. introduction

Ans: d. introduction

Business

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At which of the following stages in the product/service life cycle is distribution most intense?

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