Waivers and releases of liability are contracts where parties agree to give up their right to sue for all types of torts.

When management of an organization decides to measure the organization's marketing activities, management is necessarily also committing to which of the following?

A) using copy testing B) using an advertising report card C) moving from a customer relationship model to a transactional model D) relating marketing activities to specific marketing objectives E) purchasing a CRM program

An especially difficult part of the coordination and collaboration requirement for successful value chain management is identifying things that ________

A) you value but customers may not value B) customers value but you may not value C) both you and customers value D) you value but do not add value to the value chain