________ fiber is being sold today

In construing a contract, a court will give the greatest weight to

a. Express terms in the contract b. Usage of the trade c. Course of performance d. Course of dealing

Which of the following is a valid observation about word of mouth advertisements?

A) It is the one form of advertisement that cannot be controlled by companies because it occurs naturally. B) Social media can be used as a tool to generate positive word of mouth. C) Word-of-mouth strategy will be less effective for smaller organizations. D) Attempts to manage word-of-mouth would lead to negative consequences. E) Organic word of mouth is always positive whereas facilitated word of mouth is negative.