The coupon rate on convertible bonds is usually higher than the coupon rate on equivalent bonds that are not convertible

A companys sales force program should follow directly from top management's business strategy

a. true b. false

In terms of advertising allocation, a pulsating schedule is best for products that have:

A) steady sales throughout the year B) peak seasons but do sell throughout the entire year C) peak seasons at certain times in the year and are not purchased at all during other times of the year D) a high level of fluctuating demand