When you tell an audience that following a particular path is vital to their personal well-being,
what are you trying to do?
A) revitalize beliefs B) arouse enthusiasm
C) demonstrate the need for involvement D) present a clear plan
C
Communication & Mass Media
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How can you measure advertising outcomes?
What will be an ideal response?
Communication & Mass Media
Because some in the gay, lesbian, bisexual, and transgender communities do not identify with any gender labels, use of such terms is not always appropriate. Instead, you should __________.
A. always avoid using identifying language B. honor a person's wishes regarding use of the pronouns he or she C. select the best pronoun based on biological gender D. take your cues from the language of others
Communication & Mass Media