How can you measure advertising outcomes?
What will be an ideal response?
In creating advertising outcomes, be idealistic but be practical. Set the bar at a challenging and yet reasonable level: Then think about what you can actually accomplish. Establish a concrete benchmark, and don’t confuse measurements. This is crucial when you decide to examine how well you did with your advertising campaign. Lastly, figure out a time frame. The product type, the audience, and the price are just a few of the factors that will inform upon your time frame for success.
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Rashan thought that he would be dramatic and impress his public speaking class with his speech on dog training. He decided to bring his German Shepherd to illustrate the techniques of obedience
But during the speech, he noticed that the audience's attention was on his dog, rather than on him as the speaker. What guideline did Rashan ignore, with regard to using presentation aids? a. Do not use dangerous or illegal presentation aids. b. Never use animals as presentation aids in a speech. c. Use animals with caution as presentation aids. d. Only use small animals so you can keep them hidden from the audience until you need them.
The Ten Commandments is an example of
A) an organizational ethics code B) a societal ethics code C) a personal ethics codes D) a really, really long movie E) a professional ethics code