Archetype is a Unilever company that successfully markets a number of different tea brands around the world. Each brand appeals to the taste and emotions of local tea markets
Which of the following is the most accurate classification for the marketing Archetype does to create and promote specific products for the more than 100 countries in which its products are sold?
A) a marketing audit
B) a strength
C) a threat
D) an opportunity
E) a business mission
B
Business