Provide an example of a big company that fought back against an unjustified complaint
What will be an ideal response?
Student responses will vary. When Taco Bell began to attract negative buzz online after rumors and a consumer lawsuit alleged that its taco mixture consisted of more filler than meat, it leaped into action with full-page newspaper ads headlined, "Thank you for suing us." There and in Facebook postings and a YouTube video, the company pointed out that its taco mixture was 88 percent beef, with ingredients such as water, oats, spices, and cocoa powder added only for flavor, texture, and moisture. To help spread the word, Taco Bell marketers bought the key words "taco," "bell," and "lawsuit" so that its official responses appeared as the first link on Yahoo!, Google, and Bing searches.
You might also like to view...
Ethnocentric Approach Unattractive because: It limits the ____________ of host country nationals It can lead to cultural __________
Fill in the blank(s) with the appropriate word(s).
Because common shareholders are entitled to the profits that remain after all of a corporation's other obligations have been met, common shareholders are known as
A) residual owners. B) temporary owners. C) debt owners. D) owners of last resort.