Advertisers use a formula based on the cost of reaching __________ to determine where to run their ads

Age identity is a concept that is determined by both self-perception and cultural factors

a. true b. false

According to the elaboration likelihood model (ELM), which of the following is true of the central route?

a. People are more likely to change their minds when their decisions are based on central processing. b. It integrates the rhetorical strategies of ethos and pathos. c. It is impossible to use the central root after the peripheral route is triggered. d. People process important information through the central route.