According to the elaboration likelihood model (ELM), which of the following is true of the central route?
a. People are more likely to change their minds when their decisions are based on central processing.
b. It integrates the rhetorical strategies of ethos and pathos.
c. It is impossible to use the central root after the peripheral route is triggered.
d. People process important information through the central route.
d. People process important information through the central route.
We choose a route based on how important we perceive the issue to be for us. When we believe the issue is important, we expend the energy necessary to process it using the central route.
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Which of the following items identifies the category of norms that determines the quality and quantity of work expected from group members are called
a) interactive norms b) procedural norms c) status norms d) achievement norms e) implicit norms