What is fundamentally incorrect with the hypothesis: "Salespeople are more likely to be successful when dealing with prospects who are similar to themselves in demographic characteristics, personality traits and attitudes than when their prospects have characteristics different from their own."
A. Federal legislation makes it illegal to gather this information about individual salespeople
B. The hypothesis is illogical because it is a well-known fact that opposites attract
C. Research does not support the similarity hypothesis
D. No research has yet been done to prove this hypothesis
E. Research has shown there is nothing wrong with this hypothesis which should be widely
used by all sales managers
Ans: C. Research does not support the similarity hypothesis
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Which of the following sequences represents the order of the five-step approach used by marketers in the segmentation decision process?
A. choose a segmentation approach, profile each segment, develop forecasts, estimate value of market, decide which segment to target B. decide which segment to target, profile each segment, choose a segmentation approach, develop forecasts, estimate value of market C. profile each segment, decide which segment to approach, choose a segmentation approach, estimate value of market, develop forecasts D. develop forecasts, estimate value of market, profile each segment, decide which segment to approach, choose a segmentation approach
Oscar Packers received an allowance from the vendor for an amount of $400. Give the journal entry for this transaction. The company uses a perpetual inventory system
What will be an ideal response