What is the difference between a mass market and a market segment?
What will be an ideal response?
A mass market consists of all possible customers in a market regardless of their differences, while a market segment is a smaller group of customers within the mass market who are similar to each other in one or some ways and different from the others in the mass market.
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LCH is a leading electronics company that produces and markets its own brand of desktop and laptop computers for both individual consumers and businesses
Which of the following sequences of consumer responses is relevant as a marketing communications model for LCH's products? A) learn-do-feel B) feel-learn-do C) do-feel-learn D) feel-do-learn E) do-learn-feel
Online social networks represent an important avenue to create buzz for marketers
Indicate whether the statement is true or false