LCH is a leading electronics company that produces and markets its own brand of desktop and laptop computers for both individual consumers and businesses
Which of the following sequences of consumer responses is relevant as a marketing communications model for LCH's products?
A) learn-do-feel
B) feel-learn-do
C) do-feel-learn
D) feel-do-learn
E) do-learn-feel
C
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The test for infringement of a trade mark by the offending mark is:
A) The offending mark is identical to the existing trade mark. B) The offending mark is so similar as to cause confusion in the mind of the public as to the source of goods. C) The offending mark has caused actual confusion as to the owner or supplier of the goods. D) The Registrar of Trade-marks has received a complaint concerning the offending mark from the public. E) The offending mark is offensive to the moral rights of the trade mark owner.
The letter "K" used in lot sizing makes the order quantities:
A) order the big items more often and the low volume items less often. B) decrease the average inventory by gradually ordering more often. C) increase the average inventory. D) maintain the current inventory level while decreasing the number of orders. E) balance the safety stock of items with demand.