Mass media are not the only vehicles a firm can use to get a message to a potential customer. By what other means can marketers effectively reach out to large numbers of consumers?

Parsimony is important in industrial marketing because:

A) there are very few targetable segments in the market. B) the industrial customers are well informed about the products. C) the industrial products are expensive. D) it is inefficient to pursue too many segments.

Customers who fall under the mercenary group are usually price-and promotion-sensitive

Indicate whether the statement is true or false