How are unit costs calculated?
A) by dividing total cost associated with the units produced by the unit cost
B) by adding all variable costs per unit associated with the units produced
C) by dividing total fixed costs by the number of units produced
D) by adding unit variable costs to total fixed costs
E) by dividing total cost associated with the units produced by the number of units produced
E
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Answer the following statement(s) true (T) or false (F)
1. Direct marketing rarely occurs on a one-to-one, interactive basis. 2. Mega Music sells products to customers only through its Web-site. Mega Music employs the direct model as its marketing approach. 3. For customers, the benefits of direct marketing are that it is an easy, private, and convenient way to shop. 4. oday's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers. 5. The marketing manager of Charlie's Car Parts uses a customer database to e-mail promotional information to customers. The demographic information in the database provides the manager with the data he needs regarding his customers' buying preferences.
In a dual vertical marketing system, manufacturers can cater to multiple target markets with different distribution systems
Indicate whether the statement is true or false