Answer the following statement(s) true (T) or false (F)
1. Direct marketing rarely occurs on a one-to-one, interactive basis.
2. Mega Music sells products to customers only through its Web-site. Mega Music employs the direct model as its marketing approach.
3. For customers, the benefits of direct marketing are that it is an easy, private, and convenient way to shop.
4. oday's marketers use database marketing to promote their offerings through personalized communications to small target groups or even individual customers.
5. The marketing manager of Charlie's Car Parts uses a customer database to e-mail promotional information to customers. The demographic information in the database provides the manager with the data he needs regarding his customers' buying preferences.
1. false
2. true
3. true
4. true
5. false
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Which of the following forms of organizations have earnings that are taxed twice, once as business income and once as personal income, when earnings are distributed to the owners in the form of dividends?
A) Corporations B) General partnerships C) Limited partnerships D) Both A and C
Your grandparents bought their collection of one hundred silver dollars at face value in 1952. If they appreciated at a rate of 3% per year, how much were they worth in 2006?
A) $493.41 B) $262.00 C) $479.04 D) $508.21 E) $518.00