In marketing his wooden pens and pencils to specialty-shop customers, Ruben was most likely using ________ marketing

________ are product associations that are not necessarily unique to the brand but may in fact be shared with other brands

A) Points-of-parity B) Points-of-difference C) Points-of-inflection D) Points-of-presence E) Points-of-divergence

In which phase of the systems development life cycle where the company hires and trains employees, tests and modifies procedures, establishes standards and controls, completes documentation, moves to the new system, and detects and corrects design deficiencies?

A) Conceptual design. B) Implementation and conversion. C) Physical design. D) Systems analysis.