In a(n) _____ culture, rules are clearly communicated so that everyone is aware of them.

A marketing plan can be made more effective by:

a. incorporating managerial intuition. b. incorporating marketing myopia. c. making it a series of sequential steps. d. keeping it brief and broad.

Sport first spread across international borders through

A. imperialistic efforts, as a mean's of imposing the conqueror's culture on the colonized land. B. broadcasting of various games into other nations. C. the Olympic games. D. the work of international federations spreading different sports across borders.