Several communication organizations provide guidelines for ethical communication

The acronym CPM, standing for "customers per medium," is an index for comparing the effectiveness of ads appearing in different media

Indicate whether this statement is true or false.

Peter went to buy a car. As he talked with the salesperson, it turned out they had a lot in common:

the salesperson was from his home state, had kids that attended the same university, and studied the same major. The salesperson was using the social influence strategy of __________ by highlighting how his values and experiences matched Peter's. a. halo effect b. liking c. reciprocation d. consistency