Soloutions selling means the sales force emphasizes skills such as communicating product benefits, helping customers make purchase decisions, and making the entire process easier and more convenient for the buyer.

Intangible attributes often play dominant roles in determining the value of outputs from a service organization. These characteristics often lead service firms to rely on:

a. Input-related measures for measuring and monitoring operations. b. Output-related measures for measuring and monitoring operations. c. Intuitive judgment in monitoring operations. d. Qualitative measures exclusively for measuring and monitoring operations. e. Quantitative measures of output.

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