Firms vary their marketing mix from country to country depending on differences in national culture
Indicate whether the statement is true or false.
TRUE
The marketing mix is a set of choices that a firm offers to its targeted markets. Many firms vary their marketing mix from country to country, depending on differences in national culture, economic development, product standards, distribution channels, and so on.
Business
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Hampton Inn's 100 percent satisfaction guarantee is a good example of a service guarantee that goes wrong and hurts a firm's financial performance
Indicate whether the statement is true or false
Business
Which of the following plans is available to both firms with 10 or fewer employees and self-employed individuals?
A) SEP plan B) ESOP C) Keogh plan D) 403(b) plan
Business