Howard the politician has a multiple audience dilemma: he wants to appear to one audience as a strong fighter against terrorism but wants to appear to another audience as opposed to a recent military campaign
Which of the following strategies is NOT a successful way to manage this dilemma?
A) Give separate speeches to the two different audiences.
B) Moderate his message so that it is a compromise between the desires of the two audiences.
C) Present ambiguous statements that appeal to both audiences because they can interpret them differently.
D) When making a statement to one of the audiences, give nonverbal signals indicating that he does not really believe what he is saying.
Answer: D
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