Manufacturers view point-of-purchase (POP) displays as a method to get a brand more prominently displayed before customers in retail stores

Apart from retaining good customers, most marketers want to constantly increase their "share of customer." What does this mean in marketing terms?

A) Marketers want to increase their market share. B) Marketers want to increase the share they get of the customer's purchasing in their product categories. C) Marketers want to diversify their operations and customize their products to cater to the entire market. D) Marketers want to continuously increase their customers' levels of satisfaction. E) Marketers want to turn satisfied customers into delighted customers.

Identify whether the key characteristic describes common stock (CS) or preferred stock (PS)

________ 1. Source of financing which places minimum constraints on the firm ________ 2. Used by young firms receiving investment funds from venture capital firms ________ 3. Potential dilution of earnings and voting power ________ 4. Fixed financial obligation ________ 5. Increases the firm's borrowing power ________ 6. May have cumulative and participating features ________ 7. May be convertible into another type of security ________ 8. Last to receive earnings or distribution of assets in the event of bankruptcy ________ 9. Frequently includes a call feature