IKEA takes a polycentric approach to pricing: While it is company policy to have the lowest price on comparable products in every market, managers in each country set their own prices
Indicate whether the statement is true or false
TRUE
Business
You might also like to view...
Define customer failures and list four methods to tackle them
What will be an ideal response?
Business
Connectors tend to seek out marketers who
A) purchase significant amounts of advertising time and space. B) will bribe them. C) act as resources. D) do not follow-up regularly. E) they do not know.
Business