According to the text, measuring actions against words refers to

a. honesty and the speaker

b. the speaker's policies.
c. the speaker's reliability.
d. the speaker's motivations.

c

Communication & Mass Media

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What was the principal reason that television channels attracted 35 million viewers during the 2014 FIFA World Cup?

a) They generate a larger audience for a particular event or program. b) They generate timely material for newscasts. c) They provide the information that viewers require. d) They interact directly with their viewers.

Communication & Mass Media

Which dimension of culture best explains why, in places such as India, Kenya, and Argentina, people are driven less by a need to "get things done" and more by a sense of participation in events that create their own rhythm?

a. individualism-collectivism b. power distance c. gender expectations d. time orientation e. high-low context

Communication & Mass Media