What was the principal reason that television channels attracted 35 million viewers during the 2014 FIFA World Cup?

a) They generate a larger audience for a particular event or program.
b) They generate timely material for newscasts.
c) They provide the information that viewers require.
d) They interact directly with their viewers.

a

Communication & Mass Media

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Lenny gave a speech about how farmers milk cows and the benefits of drinking milk right from a cow, rather than from a grocery store, to convince audience members to buy milk from local farmers. In this case, Lenny gave a(n) __________ speech

a. informative b. evocative c. special occasion d. persuasive

Communication & Mass Media

"To persuade my audience that it is unethical for journalists to invade people's private lives" is a specific purpose statement for a persuasive speech on a question of

A. opinion. B. attitude. C. value. D. fact. E. policy.

Communication & Mass Media