Computer assisted personal interviews tend to be the most expensive mode of data collection per completed response

Recognition of Unfulfilled Wants: When a current product isn't _____________ properly, When the consumer is ____________________ of a product, When another product ___________________ to the one currently used

Fill in the blank(s) with the appropriate word(s).

A pharmacy (due to increased competition from a neighboring supermarket) has added an exclusive line of cosmetics and expanded its line of greeting cards and gift-wrapping items. This strategy illustrates _____

a. scrambled merchandising b. the retail life cycle c. the wheel of retailing d. rationalized retailing