When writing e-mail, it's improper in business to use:

________ is a form of internal consistency reliability in which the items constituting the scale are divided into two halves, and the resulting half scores are correlated

A) Split-half reliability B) Test-retest reliability C) Alternative-form reliability D) Random reliability E) Correlated half-scores

The process of studying how to exploit a firm's resources to achieve short-term and long-term marketplace success, deciding upon a course of action, and flexibly updating it as learning occurs during implementation is _______

a. understanding firms as customers b. crafting market strategy c. customer relationship management d. market sensing