In the organization's external environment, what key target audiences must be served?
What will be an ideal response?
• Potential clients
• Potential donors
• Potential volunteers
• Local publics
• Activist publics
• The general public
• Media publics
• Regulatory agencies
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Customer awareness, interest, product trial, and customer satisfaction and dissatisfaction, along with perceptions of relative product quality, service quality, and customer value, all serve as forward-looking marketing metrics
Indicate whether the statement is true or false
When Top-Flite introduced its Strata golf balls with a new dimple design and more solid core for better flight with metal clubs, the price was three times that of regular balls. Pro shops still could not keep them in stock
What is the pricing strategy implemented by Top-Flite, and why did the company choose this strategy?