Based on Web analytics, a hotel's front desk staff knows a customer often stays for a week and offers that person a discount for booking online. This is an example of:

A) merchandising
B) a financial incentive
C) a convenience incentive
D) a value-added incentive

D

Business

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One way to minimize negative comments on social media is to do what?

A) Allow users to post comments on the company's Facebook page B) Engage with stakeholders as a long-term strategy C) Respond promptly to all negative comments, whenever possible D) Allow users to start online discussions on company sponsors sites E) Ignore negative comments and only engage with stakeholder comments that are positive

Business

Which of the following statements concerning the Medicare Prescription Drug Card is false?

A) It is subsidized by the federal government. B) Coverage may be obtained through stand-alone prescription drug plans. C) The card eliminates all deductibles on prescriptions. D) Coverage may be obtained through a Medicare Advantage program.

Business