A strong, effective ______ should communicate an organization’s purpose and values.

A. logo
B. slogan
C. tagline
D. brand

D. brand

Communication & Mass Media

You might also like to view...

The Business Department was having an open house for prospective majors on campus. Kevin was

asked to give a presentation and was so thrilled at their positive reception. Which factor in the speaking situation was in Kevin's favor? A. Setting of the audience B. Voluntary audience C. Captive audience D. Size of audience

Communication & Mass Media

When we are listening to someone speak, we are not passive; rather, we nod our heads, purse our lips, lean forward, and so on. All of these nonverbal behaviors are used to __________

a) repeat verbal messages b) accent verbal messages c) control the flow of verbal messages d) help the speaker adapt to the interaction

Communication & Mass Media