A strong, effective ______ should communicate an organization’s purpose and values.
A. logo
B. slogan
C. tagline
D. brand
D. brand
Communication & Mass Media
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The Business Department was having an open house for prospective majors on campus. Kevin was
asked to give a presentation and was so thrilled at their positive reception. Which factor in the speaking situation was in Kevin's favor? A. Setting of the audience B. Voluntary audience C. Captive audience D. Size of audience
Communication & Mass Media
When we are listening to someone speak, we are not passive; rather, we nod our heads, purse our lips, lean forward, and so on. All of these nonverbal behaviors are used to __________
a) repeat verbal messages b) accent verbal messages c) control the flow of verbal messages d) help the speaker adapt to the interaction
Communication & Mass Media