Which of the following questions should one ask when establishing a program objective?
A) Does it really address the situation?
B) Will management approve of it?
C) Is it realistic and achievable?
D) Can its success be measured in meaningful terms?
E) All but B.
Answer: E
Communication & Mass Media
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The most important consideration in preparing any type of advertising copy is __________
a. credibility of the audience b. effectiveness in achieving your purpose c. humor in the message d. none of the above
Communication & Mass Media