How are trademarks different from trade secrets?
What will be an ideal response?
Trademarks protect names, symbols, and other icons used to identify a company or
product. Trademarks can be registered with the U.S. Patent and Trademark Office.
A trademark is valid indefinitely, as long as it is used and does not become a generic
name for the goods or services. The aim of trademark law is to prevent confusion
among consumers in a market with similar identifying names or symbols.
Trade secrets, as the name implies, protect company secrets, which can cover a wide
range of processes, formulas, and techniques. A trade secret is not registered and is
valid indefinitely, as long as it remains a secret. Although laws protect against the theft
of trade secrets, it is not illegal to discover a trade secret through reverse engineering.
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Just as Grace was in sight of a billboard for the Riverbend Antique Mall, a police car drove by with its lights flashing. Grace was so concerned with seeing where the police car went that she totally missed seeing the mall's billboard. In terms of the communication process, what did the police car act as?
a. media interruptus b. noise c. negative feedback d. static
Marketing communications budgets tend to be higher when there is much change in the marketing program over time and more complex customer decision making
Indicate whether the statement is true or false