Marketing communications budgets tend to be higher when there is much change in the marketing program over time and more complex customer decision making

Which of the following Microsoft Excel functions can be used to count the number of purchases for a customer?

a. VLOOKUP b. HLOOKUP c. Pivot table d. Data series

It is important to remember that the advertising should be part of an integrated approach and is the ________ component of that approach

A) Paid B) Free C) Most important D) Critical E) Least expensive