Information about a customer's age, income, and family make-up is in the ________ category of a customer database

Which is a non-legal barrier to imitation of your innovation if you were developing an embedded practice of providing high quality customer service?

a. controlling key resources b. creating a brand name reputation c. establishing architectural control d. exploiting economies of scale

Using identification IDs and passwords on a website for customers allows for each of the following customer benefits except:

A) the customer can be greeted personally, by name. B) provides data for a customer cluster analysis. C) the content of the web pages can be customized to fit the customer's past browsing behavior. D) when an order is placed, the customer doesn't have to type in his/her address and credit card information.