Define organizational commitment, and identify and describe its forms
What will be an ideal response?
Organizational commitment is the degree to which people feel psychological attachment toward their organizations, feel involved, and are interested in remaining with them. Continuance commitment is the desire to remain with an organization because of beliefs about the costs of leaving. Affective commitment is the desire to remain with the organization because of liking it or an attraction to it. Normative commitment is a feeling of obligation to remain with an organization because of pressure from others.
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Orienting and motivating customer-contact employees and supporting service people to work as a team to provide customer satisfaction is known as ________ marketing
A) social B) organizational C) differentiated D) internal E) interactive
Which of the following statements is true?
I. Serving similar customers with similar demand characteristics is an example of market focus II. A company specializing in assembling cars is an example of process focus. III. A focused factory specializes in a wide product mix. A) II and III only are true. B) I and II only are true. C) I only is true. D) I and III only are true. E) I, II and III are true.