Some computer-aided design software packages are capable of optimizing layout design

In the past, Miller Lite Beer relied on the slogan "Tastes great, less filling" to create which of the following?

a. the company's unique selling proposition b. the company's basis for identification c. the company's promotional mix d. the company's differential attribute

Which of the following is NOT an advantage of using focus groups in marketing research?

A) The richness of the comments, which come from real customers, makes this technique highly useful. B) Focus groups are easy to moderate. C) The comments of one person in a focus group can trigger unexpected reactions from others. D) The responses in a focus group are generally spontaneous and candid, and they provide rich insights. E) Ideas are more likely to arise out of the blue.