Book value is often a poor estimate of a company's fundamental value

The two policy categories offered by property-casualty insurers that are most likely to be subject to rate regulation are

A. auto insurance and worker's compensation. B. homeowner multiple peril and commercial multiple peril. C. earthquake and flood. D. surety bonds and financial guaranty. E. product liability and farm owner multiple peril.

All of the following are true about price promotions except:

a. these are permanent discounts b. they induce trial c. they overcome consumer resistance to adoption d. they attract new customers who buy more over time e. they could have a negative impact on brand equity