Lou had $1,000 in his savings account at the beginning of a period. He then deposited $1,000 and later withdrew $500. Under the minimum balance method, interest would be paid on $1,500 for the full period

For a firm implementing a crisis management plan, which of the following is the desired source for connectors to gather current information?

A) a firm's competitors B) industry analysts C) a firm's spokesperson D) former firm employees E) talk-show hosts

What role does the message play in the development of an MPR effort? How does this role differ from traditional promotional strategies?

What will be an ideal response?