Fatima only wears one kind of perfume, Serenity. When Allison's friends smell Serenity, they instantly think of Fatima. In this case, the perfume's smell functions as a(n) __________ message.

According to Belbin's Team-Role Theory, which of the following roles describes a perfectionist who emphasizes the need for meeting, schedules, deadlines, and completing tasks?

a) Innovator b) Shaper c) Monitor d) Completer e) Implementer

According to David M. Potter, in his book People of Plenty, when does advertising begin “to fulfill a really essential economic function”?

a. in an economy of scarcity b. when potential supply outstrips demand c. when producers can sell as much as they produce d. when demand exceeds supply