According to David M. Potter, in his book People of Plenty, when does advertising begin “to fulfill a really essential economic function”?

a. in an economy of scarcity
b. when potential supply outstrips demand
c. when producers can sell as much as they produce
d. when demand exceeds supply

ANSWER: b

Communication & Mass Media

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Assume the data set is approximately normally distributed (bell shaped). List the percentage associated with each event. A data value falls outside +/-3 standard deviations from the mean.

What will be an ideal response?

Communication & Mass Media

A judgment based on the assumption that we already know all the information we need to know about a person is called _____.

A. similarity B. prejudice C. cultural value D. harassment

Communication & Mass Media