Reference groups, opinion leaders, and citizen marketers are
A) types of conventional media channels.
B) demographic segments of the market.
C) types of paid product endorsers.
D) channels of product distribution.
E) categories of non-media connectors.
E
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Because Riley and her project team were skilled at marketing but not photography, Riley contracted a photographer to take pictures of menu items for a marketing campaign she and her team were doing for a local restaurant. If the photographer was already booked for the dates Riley requested, causing Riley to push back the pictures two weeks, which two items below were NOT impacted in the project plan?
A. Project schedule B. Project budget C. Resource plan D. Risk management plan E. Communication plan
Identify the four predictive variables chosen by the profitability regression model used by La Quinta Inns. Identify some that were tested but not included in the final model
What will be an ideal response?