In supply chain management, ethical issues:
A) are particularly important because of the enormous opportunities for abuse.
B) may be guided by company rules and codes of conduct.
C) become more complex the more global is the supply chain.
D) may be guided by the principles and standards of the Institute for Supply Management.
E) All of the above are true.
E
Business
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The historical approach correlates past sales to past advertising expenditures using advanced statistical techniques
Indicate whether the statement is true or false
Business
Which of the following elements of a marketing plan permits senior management to grasp the plan's major thrust?
A) the situation analysis B) the marketing strategy C) the executive summary D) the financial projections E) the short-term targets
Business