Paul DeMairo is identifying key performance indicators to be tracked and analyzed through his company's CRM program. Which of the following would Paul be LEAST likely to include as a key performance indicator?
A) average revenue per customer
B) customer lifetime value
C) cost to acquire a new customer
D) cost to retain a channel member
E) cost to retain a current customer
D
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A company that is using the marketing concept would do which of the following first:
In planning a new software-application development project, function point analysis (FPA) can be used to understand the potential size of a projected application. Which of the following best describes how FPA works?
A. Based upon the number of function lines of source code, FPA can estimate the size of a software application. B. Based upon the number of functional intersections of source code design, FPA can estimate the size of a software application. C. Based upon the number of function application calls within an application, FPA can estimate the size of a software application. D. Based upon the number and complexity of inputs and files that a user interacts with, FPA can estimate the size of a software application.