A company that is using the marketing concept would do which of the following first:

Answer: Seek to fully understand the customer's needs

Business

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What is the main drawback of using unstructured information?

A) It hinders creativity. B) It is expensive to maintain. C) It cannot be used to store numerical information. D) It makes retrieving information very difficult.

Business

Information systems can improve process efficiency but not process effectiveness

Indicate whether the statement is true or false

Business