GreenTree Lawn and Garden Products is engaged in marketing strategy development
The first part of the marketing strategy statement created by management should outline the product's planned price, distribution, and marketing budget for the first year.
Indicate whether the statement is true or false
FALSE
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Which of the following statements accurately describes one of the problems sales managers face when trying to institute a sales training program is true?
A. Lack of buy-in from frontline sales managers and salespeople B. Top management wants to fund more for measuring the benefits accrued from training than on the actual training C. Salespeople believe that on-the-job training is the best and only viable training method D. All sales training, including the development of sales training material, must be done in- house E. All of the above statements accurately describe the problems sales managers face when trying to institute a sales training program
Most universities use e-learning
A) exclusively in reaching students who could not otherwise attend classes. B) only when forced by administrators to use it as a way to recruit distant students or reduce costs. C) as a total replacement for traditional classrooms. D) as a supplementary channel to traditional classrooms.