Essentially, the just-cause termination process has been replaced with the at-will termination process

Marketing communications budgets tend to be higher when ________

A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories

Don is a high-ranking manager in an advertising firm. He was recently offered a job with higher pay and more lucrative benefits by a rival firm

On coming to know about this, Don's employers decided to make him a(n) ________ matching the offer from their rival firm. A) compensatory package B) counteroffer C) equity bonus D) employment contract