Which schedule would be used if you are a journalist investigating a hit-and-run accident on State Street?

A. moderately scheduled interview
B. highly scheduled interview
C. highly scheduled standardized interview
D. nonscheduled interview

Answer: A

Communication & Mass Media

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A company decided to launch a new cosmetics brand. The research team is asked to gather all related information from archival research in the company's files, reference books, computer databases, online searches, etc

What type of research is this? a) Secondary b) Qualitative c) Primary d) Quantitative

Communication & Mass Media

"We've learned a lot about counterfeit medicine today

However, what's important to remember is, first, counterfeit medicine is widespread; second, counterfeit medicine is difficult to contain; and third, there are steps you can take to protect yourself from counterfeits." The preceding passage is an example of a(n) a. summary statement. b. "WOW" statement. c. audience relevance statement. d. credibility statement.

Communication & Mass Media