What contractual form of governance provides a license to use a technology to many companies?
a. contract manufacturing
b. nonexclusive licensing
c. outsourcing
d. joint ventures
b
Business
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BMW advertises its cars as the "ultimate driving machine" which is described as positioning based on:
A) high touch. B) use/user. C) attribute/benefit. D) competition. E) quality/price.
Business
Members of an ordinary team are full-time members of the same function or organization
Indicate whether the statement is true or false
Business