What is the major difference between earned media and paid media?
What will be an ideal response?
Paid media results from press coverage of company-generated advertising, publicity, or other promotional efforts. Earned media is all the PR benefits a firm receives without having directly paid for anything, all the news stories, blogs, social network conversations that deal with a brand.
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In a proposal designed to persuade clients to order surge protection equipment from your company, the close should
A) outline the report's key findings. B) include your analysis of the data you've presented. C) describe the action(s) you would like readers to take. D) answer the questions that led to the report. E) tell readers why they will regret not making a purchase.
Which of the following is the best heading for the close of a formal report?
A) Ending B) Take-Aways C) Final Thoughts D) The Point E) Summary